15 July 2018

Afternoon tea with Cover FX


What’s up everyone!

Today I wanted to share with you my experience of an incredible event I was fortunate enough to attend this week with vegan makeup brand Cover FX. To receive an invite for a brand I already fangirl over made my year! 



Big smiles with Trevor O’Keefe Director of Artistry for Cover FX 

It was fantastic to meet beauty and fashion blogger Gabriella Grigo! 

 So if you don’t know a whole heap about the brand Cover FX then I’m about to fill you in. They are all about creating high-performing formulas that are innovative and customisable. During my afternoon with Trevor O’Keefe (UK Director of Artistry for Cover Fx) I discovered that the brand really focus what’s in their products to ensure the makeup they produce is good for your skin and won’t create more skin issues. Free from the “Inflammatory Five”  the brand ensure the products don’t include fragrance, gluten, parabans, mineral oil or talc. This means not only are they free from skin haters but are also vegan and cruelty free (a must in my book)! 

 One of the most important points I took away from Trevor is that it’s all about how you feel when you wear makeup. We all have different application, shade and style preferences, so it’s really about how confident we feel when we make those choices. And with an impressive range of 5 primers, 6 correctors and 40 foundation shades why wouldn’t we feel confident?! 


 Alongside our introduction to their new Power Play Foundation, we had a gorgeous vegan afternoon tea complete with vegan prosecco and I was mesmerised as Trevor talked us through an entire base application with a beautiful Cover FX model. 


 One of my tips I took away from the session was to use your powered brush to press and roll your setting powder, to ensure the product is really set into the skin.  Trevor also said the most beneficial places on your facebto highlight are the brow bone, Cupid’s bow and tops of cheekbones and a dab on the tip of the nose. 


Power Play Foundation is a matte foundation that has completely weightless coverage providing sweatproof all day wear, shine control along with environmental protection. I am a huge advocate for brands having a diverse shade range and Cover FX did just that with 40 shades available! The undertones available are pink, neutral and golden, so there really is something for everyone. I was fortunate enough to be matched by the experts to my custom shade and will be posting an in depth review of the foundation once it’s fully trialled and tested by moi! 


I hope you enjoyed today’s post and if you have any products from Cover FX you would recommend please let me know. 

You can now shop Cover FX in Selfridges Beauty Department Birmingham and here at Cult Beauty 



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